ShmoopTube

Where Monty Python meets your 10th grade teacher.

Search Thousands of Shmoop Videos

Media Literacy Part 4: Mad Men Marketing 308 Views


Share It!



Transcript

00:01

We speak student!

00:05

Media Literacy

00:07

Mad Men Marketing

00:09

a la Shmoop

00:12

All right, so let's dive in a little bit to ads,

00:14

because this really is a giant industry in America.

00:17

It's what runs the television industry, basically.

00:19

What makes ads unique?

00:22

Talk to us about, I guess, television ads.

00:24

Yeah, let's talk about television ads.

00:26

Oh, man. First of all, they're short.

00:30

See how much eye makeup cold cream leaves behind compared to Albolene.

00:34

Albolene. The warm cream.

00:37

That is really hard to do.

00:40

They have somewhere between

00:41

usually 15 and 60 seconds to get -

00:45

and sometimes less -

00:46

to get across whatever message they want to get across.

00:48

- Aurora. - Aurora.

00:52

They don't have the 23 minutes that a sitcom has.

00:56

They don't have the two hours that a movie has

00:59

to make whatever point they need to make.

01:00

They have to make it in 15, 30 seconds.

01:03

Everything I just said right there was probably like 25 seconds.

01:06

So I'm already over my limit.

01:08

So being concise

01:10

and really getting your point across

01:11

is incredibly difficult in ads.

01:13

And what are the vehicles that they use?

01:15

Brought to you by the Jeep Corporation.

01:17

It takes guts to go where no one else goes.

01:20

Jeep guts.

01:22

How are ads constructed?

01:24

Exactly. It's about kind of hitting you with all of the senses at once.

01:28

They don't have time to have you listen to ten seconds of them talking

01:31

and then show an image on the screen.

01:33

It has to all be happening at once

01:34

because they have to get it really compact.

01:36

And then they need really awesome copywriters

01:38

to get whatever words do need to be said

01:41

out super quickly and concisely.

01:44

What can we learn from advertisements?

01:47

We can all kind of take a lesson from ads because

01:49

when we're writing, let's say, argument essays in class,

01:53

writing our five paragraph essay,

01:55

if we try to say a thousand things,

01:57

none of our points are gonna come through.

01:59

That's why your teacher will always say,

02:01

"Pick an argument and stick with it."

02:03

So you wanna just get your one argument and make it really solid.

02:09

And that one point needs to be made

02:11

quickly and so that people who are

02:15

visual learners will get it and people who are audio learners will get it

02:19

and so on, so it's tough.

02:21

These mad men don't have it easy.

02:25

[ whoop ]

02:25

What makes ads unique?

02:28

How are ads constructed?

02:31

What can we learn from advertisements?

02:34

[ grr ]

Related Videos

Careers: Real Estate Broker (Residential)
278 Views

What's the difference between a real estate agent and a real estate broker? Is the latter just, uh... out of cash? Quite the opposite, in fact. Jum...

TSA Agent
259 Views

So... what's a TSA worker, and what do they do? Oh, we thought maybe you knew. Okay, okay... so TSA (or Transportation Security Administration) wor...